Breeder Recruitment Campaign

Proposal Prepared by

Project Summary

We are eager to embark on the video production project that's been outlined. Our primary aim is to craft a compelling industrial commercial video centered around cannabis, designed not only to spotlight the essence of your industry but also to serve as an influential recruitment piece for breeders. This video will elucidate the entire journey with Phinest Cannabis, offering potential clients a transparent view from the initial clone phase right through to sales. The filming is planned across seven strategic locations, six in close proximity within Sacramento, and a potential venue in Yolo county, showcasing your outdoor cultivation. At each setting, our lead representatives will elucidate their specific roles in the breeding process, placing emphasis on the pivotal role of breeders' genetics. Rest assured, we will come equipped with a meticulous shot list, script, and talk track for guidance. Given the depth of this project, we anticipate two intensive days of filming and a dedicated five days for a comprehensive edit, which will be both visually and acoustically rich. We recognize the importance of Phinest Cannabis being integrally involved in the editing process to ensure the final product resonates with your brand's vision.

Draft Script

Scene 1: Introduction

Location: Phinest Breeding Facility - cultivation area
Visuals: Wide-angle shots of the state-of-the-art Phinest Breeding Facility with close-ups of trays of cannabis clones.
VO: Welcome to the Phinest family of breeders—bridging exceptional genetics with leading cultivators. Let us guide you through our process...

Scene 2: Tissue Culture Initiation

Locations: Various lab settings
Visuals: Technicians delicately handling plant samples, close-ups of agar plates with developing clones.
OC/VO: It begins with tissue culture. We integrate your cultivars into our unique meristematic cleaning process, enhancing the cultivar's performance and ensuring it’s free from pathogens.

Scene 3: Characterizing Genetics

Location: Phinest Breeding Facility & Yolo County farm
Visuals: Phinest breeders examining plant growth, transitioning to farm scenes.
OC/VO: Concurrently, we characterize your genetics in diverse environments—indoors in Sacramento and on farms in Yolo County, providing clear guidance to our growers.

Scene 4: Harvest and Packaging

Location: Phinest Distro
Visuals: Workers harvesting, handling bags, and quality-checking Phinest-branded cannabis.
OC/VO: Post-trial, the harvested flower is cured, trimmed, and then introduced to the market, packaged under our premier retailer's brand, displaying your strain name.

Scene 5: Introduction to Bulk Buyers

Location: Grand Avenue Distro Warehouse
Visuals: Engaging with bulk buyers, inspecting premium cannabis, and close-ups of cannabis nugs.
OC/VO: Concurrently, your genetics are introduced to our expansive bulk buyers' network at our Sacramento showroom.

Scene 6: Propagation

Location: Main Nursery
Visuals: Phinest breeders prepping mother plants, cuttings being prepared for cloning.
OC/VO: Characterizing your genetics across environments and gaining insights from sales ensures when we introduce your cultivars to the market, the response is robust.

Scene 7: Dubplatez Introduction

Visuals: Shots representing the Dubplatez brand.
OC/VO: This is executed through Dubplatez—our brand dedicated to novel, premium strains. Here, your clone sales royalties commence.

Scene 8 & 9: Tissue Culture Transfer

Location: PELL- Propagation area
Visuals: Tissue culture mothers transferring to nursery, clones under optimal growth conditions.
OC/VO: Tissue culture re-enters the scene. As we've been characterizing your genetics, they undergo tissue culture over several months. Upon excelling with consumers and scaling up as Dubplatez clones, they enter our primary nursery.

Scene 10: Large Scale Clone Operation

Visuals: Comprehensive cloning process from start to finish.
OC/VO: This phase exponentially amplifies your royalty payments. Selling your genetics as Phinest tissue culture clones paves the way for collaboration with the world's top growers and cannabis brands.

Scene 11: Social Media & Events

Visuals: Social media platforms of Phinest, potential B-roll of trade shows.
VO: Our 90,000-strong social media following and presence at industry events ensure expansive exposure.

Scene 12: Breeder Portal Overview

Visuals: Interface glimpses of the Breeder Portal.
VO: Stay updated on your genetics’ progress through our exclusive Breeder Portal, a testament to our unmatched transparency.

Scene 13: Montage & Wrap Up

Visuals: Montage of key moments, showcasing the entire process.
VO: From initiation to commercial trials and large-scale success, your genetics' journey with us is both intricate and rewarding. Let’s embark on this collaborative journey.

Scene 14: Logo Animation

Visuals: Engaging animation of the Phinest and Dubplatez logos on a black backdrop.
VO: Introducing Phinest Cannabis and Dubplatez.

Scene 15: Call-to-Action

Visuals: CTA text and website URL on a black background.
VO: Join our elite breeder family. Engage with a Phinest representative today.

Scene 16: Closing

Visuals: Tagline emphasizing Phinest's commitment.
VO: Phinest Cannabis and Dubplatez - Empowering cultivators, one clone at a time.
End Scene: Fade to black with Phinest Cannabis slogan.
SUPER: Phinest Cannabis. When only the Phinest will do.

Note: The given content has been optimized for a more engaging narrative flow. This is a first pass. Adjustments to fit specific production requirements or time constraints might be necessary.

Deliverables

An engaging industrial commercial video, tailored uniquely for the cannabis industry. This video is not just a visual treat but a strategic recruitment tool, targeting potential top-tier breeders. Our goal is to entice these breeders to collaborate and grow with Phinest. By weaving an intricate visual narrative, we intend to transparently outline the full spectrum of what partnering with Phinest entails. From the planting of the initial seed to the triumphant moment of sale, our video will serve as a comprehensive guide, highlighting the meticulous process and the mutual journey we embark upon. It's our ambition that through this video, breeders will gain a clear perspective of the unparalleled benefits of aligning their expertise with the Phinest brand, further reinforcing your esteemed reputation as an industry leader and the partner of choice.

Production Includes:

- 2 days on set
- Original Drone Work
- Original B-roll
- 1 major editing revision cycle
- Up to 4 minor revision cycles

Final Cut:

- 2-3min Promo Video
- 60-90sec Social Cut

Project Estimate

$11,200