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A general breakdown of our narrative
Scene Board
We have crafted a preliminary narrative outline that will be refined based on further discussions with the PCBP team:
Humble Beginnings: The Vision of Fred Anderson
Opening Montage: A series of archival photographs and vintage video clips showcasing the early days of Anderson Lumber, established in Sacramento, California, in 1953 by Fred Anderson.
Interview Highlights: Family members and close associates reflect on Fred's decision to sell his car and use his belongings as collateral to start Anderson Lumber. His philosophy of "listening to what your customers want and delivering a little bit more" set the foundation for what would become a multi-generational legacy.
Visuals: Historical footage of the original lumber yard, Fred and Pat Anderson working side-by-side, and early advertisements for Anderson Lumber.
Narrative: "In 1953, Fred Anderson, with a vision and a borrowed truck, opened Anderson Lumber. What started as a small lumber yard in Sacramento grew into a company that would leave a lasting mark on the Western United States."
Interview Highlights: Family members and close associates reflect on Fred's decision to sell his car and use his belongings as collateral to start Anderson Lumber. His philosophy of "listening to what your customers want and delivering a little bit more" set the foundation for what would become a multi-generational legacy.
Visuals: Historical footage of the original lumber yard, Fred and Pat Anderson working side-by-side, and early advertisements for Anderson Lumber.
Narrative: "In 1953, Fred Anderson, with a vision and a borrowed truck, opened Anderson Lumber. What started as a small lumber yard in Sacramento grew into a company that would leave a lasting mark on the Western United States."
Expanding Horizons: Growth and Diversification
Visual Transition: A timeline animation illustrating the key milestones, including the acquisition of Gladding, McBean in 1976, PABCO Gypsum in 1980, and the formation of multiple subsidiaries like Basalite, Epic Plastics, and Alcal Specialty Contracting.
Interview Highlights: Insights from Dave Lucchetti, who took over as President in 1978, focusing on how he expanded the company’s reach while maintaining the core values of quality, service, and relationships.
Key Projects: Feature footage of major projects using PCBP products, such as the historical restoration of the Plaza Hotel in New York and the Capital Annex in Sacramento.
Narrative: "As the company grew, it diversified into manufacturing, contracting, and distribution, with a focus on sustainable building solutions. Each acquisition brought new expertise, allowing PCBP to shape the landscape of cities across the Western United States."
Interview Highlights: Insights from Dave Lucchetti, who took over as President in 1978, focusing on how he expanded the company’s reach while maintaining the core values of quality, service, and relationships.
Key Projects: Feature footage of major projects using PCBP products, such as the historical restoration of the Plaza Hotel in New York and the Capital Annex in Sacramento.
Narrative: "As the company grew, it diversified into manufacturing, contracting, and distribution, with a focus on sustainable building solutions. Each acquisition brought new expertise, allowing PCBP to shape the landscape of cities across the Western United States."
Innovation and Sustainability: Building a Better Tomorrow
On-Site Footage: Modern shots of PCBP’s state-of-the-art facilities, including the Las Vegas drywall plant and the historic Gladding, McBean plant in Lincoln, CA, which combines old-world craftsmanship with today’s technology.
Interview Highlights: Employees and engineers discuss the company’s focus on sustainable practices, such as producing 100% recycled plastic products at Epic Plastics and reducing stormwater runoff with Basalite’s permeable pavement systems.
Data Visuals: Infographics showcasing PCBP’s efforts in energy efficiency, waste reduction, and sustainable product innovations like QuietRock, the soundproof drywall panel.
Narrative: "Innovation has always been at the heart of PCBP, from pioneering soundproof drywall to sustainable landscape solutions. The company continues to set industry standards in eco-friendly building materials."
Interview Highlights: Employees and engineers discuss the company’s focus on sustainable practices, such as producing 100% recycled plastic products at Epic Plastics and reducing stormwater runoff with Basalite’s permeable pavement systems.
Data Visuals: Infographics showcasing PCBP’s efforts in energy efficiency, waste reduction, and sustainable product innovations like QuietRock, the soundproof drywall panel.
Narrative: "Innovation has always been at the heart of PCBP, from pioneering soundproof drywall to sustainable landscape solutions. The company continues to set industry standards in eco-friendly building materials."
Corporate Citizenship: Giving Back to the Community
Community Focus: Highlight the Adopt-A-Family Program, the Pacific Coast Charitable Foundation, and the Anderson-Lucchetti Women’s and Children’s Center.
Interview Highlights: Stories from beneficiaries of the company’s charitable work, showcasing the impact of the Pacific Coast Scholarship Foundation and the significant contributions to local hospitals and schools.
On-Location Filming: Footage of PCBP employees participating in volunteer events and fundraising activities, emphasizing the company’s culture of giving back.
Narrative: "For PCBP, success isn’t measured just in business metrics but in the difference made in the lives of those around them. From scholarships to children’s hospitals, the company has always prioritized community well-being."
Interview Highlights: Stories from beneficiaries of the company’s charitable work, showcasing the impact of the Pacific Coast Scholarship Foundation and the significant contributions to local hospitals and schools.
On-Location Filming: Footage of PCBP employees participating in volunteer events and fundraising activities, emphasizing the company’s culture of giving back.
Narrative: "For PCBP, success isn’t measured just in business metrics but in the difference made in the lives of those around them. From scholarships to children’s hospitals, the company has always prioritized community well-being."
The People Behind the Brand: Honoring Dedication
Employee Stories: Candid interviews with long-term employees who have been with the company for over 30 years, sharing their experiences and personal growth within PCBP.
Visuals: Shots of employees at various facilities, showcasing their craftsmanship, dedication, and the familial culture that defines PCBP.
Leadership Interviews: Conversations with Ryan Lucchetti and other executives discussing their vision for the future while honoring the legacy of Fred Anderson and Dave Lucchetti.
Narrative: "At the heart of PCBP are its people. Their dedication, hard work, and shared values have made this company not just a place of business but a family."
Visuals: Shots of employees at various facilities, showcasing their craftsmanship, dedication, and the familial culture that defines PCBP.
Leadership Interviews: Conversations with Ryan Lucchetti and other executives discussing their vision for the future while honoring the legacy of Fred Anderson and Dave Lucchetti.
Narrative: "At the heart of PCBP are its people. Their dedication, hard work, and shared values have made this company not just a place of business but a family."
Looking Forward: Building the Future
Vision for the Future: Interviews with Ryan Lucchetti, current President and CEO, discussing upcoming projects, sustainability goals, and new innovations.
On-Site Filming: Footage of new projects under development, capturing the spirit of innovation and the continued growth of PCBP.
Closing Montage: A powerful sequence combining past and present visuals, ending with a shot of the iconic PCBP house logo symbolizing openness to new ideas and growth.
Narrative: "As PCBP approaches its 75th anniversary, it remains committed to the values that Fred Anderson instilled over seven decades ago. The journey continues, driven by a legacy of quality, service, and community."
On-Site Filming: Footage of new projects under development, capturing the spirit of innovation and the continued growth of PCBP.
Closing Montage: A powerful sequence combining past and present visuals, ending with a shot of the iconic PCBP house logo symbolizing openness to new ideas and growth.
Narrative: "As PCBP approaches its 75th anniversary, it remains committed to the values that Fred Anderson instilled over seven decades ago. The journey continues, driven by a legacy of quality, service, and community."
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