Cleanstart needs to build engaging media assets to expand their audience and provide value to their followers, sponsors, and community.
Our goal is to synthesize Cleanstarts current curriculum and community events into high value content to reach their audience and elevate their profile.
To effectively and sustainably capture the engagement of our target demographic we have broken our proposal into 3 phases:
Defining a cohesive content language that fits organically with Roots culture and mission, then develop media based on our content language carefully crafted to relate to our target demographic.
A rollout strategy for ad buys and influencer promotion/sponsorships
Ongoing asset generation strategy to ensure a refined and consistent product experience
Develop two video series anchored around a Cleanstart Community Tour capturing an exciting window into the unique challenges and solutions in each community they visit, as well developing a masterclass to provide value to their audience in those communities.
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A video series that can be used to provide value to cleanstart workshop attendees and open up live events to a more dynamic experience.
Photos taken at each community meetup to be used on social media and blogs to help promote future events and the master class.
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A video series covering each community event, highlighting the specific challenges and solutions to each community, featuring gues speakers.
To effectively and sustainably capture the engagement of our target demographic we have broken our proposal into 3 phases:
Defining a cohesive content language that fits organically with Roots culture and mission, then develop media based on our content language carefully crafted to relate to our target demographic.
A rollout strategy for ad buys and influencer promotion/sponsorships
Ongoing asset generation strategy to ensure a refined and consistent product experience
For this proposal we will outline a conceptual starting point for the Cleanstart tour.
All deliverables are planned and developed to fit a cohesive motif and story built around our video concepts.
✅ 3 masterclass style workshop videos
✅ 3 on location tour videos
✅ Companion Photos from the tour
✅ Shorter cuts for promotion and social media
By project completion we will have a robust set of unique and relatable content to provide value and expand the cleanstart audeince and sponsorships
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Video concepts are meant to serve as starting points for ideation. Complete screenplays will be developed during pre-production stage.
Length: ~3 min
A third option for the entire project is to do videos in the same style as the growtech video. With masterclass style sections (shot separately) mixed in based on relevance.
We do 1 of these videos every 2 months for the next 2 years within budget.
We will also include 1 shoot every 6 months (4 total) for the master class content to be ready to go when we do the event videos.
Production Includes:
30 second cut
Length: ~3 min
A secondary option for the entire project is to do videos in the same style as the growtech video.
We can do 1 of these videos every 2 months for the next 2.5 years within budget.
Production Includes:
30 second cut
Length: ~3 min
- Overview of the B2S/iHub2 Project
- Objective of the masterclass series
- Emphasis on local enthusiasm and initiative
Production Includes:
30 second cut
Vertical version for mobile
Length: ~5 min
- Create a business description and rudimentary plan
- Getting over the anxiety of the enormity of the task. Break it down into simple steps
Production Includes:
30 second cut
Length: ~5 min
- Principles of a pitch deck
- Real time step by step guide of how to build one
- Class conclusions and additional resources
Production Includes:
30 second cut
Length: ~2 min each
Details to be developed based on tour schedule.
Each of these videos will follow a repeatable format to cover every community meeting in predetermined locations in an engaging style, and specific to each local community. Original B-roll for each meetup.
Videos will include interviews with:
Community stakeholder
Atendee
Local startup
Special Guest
Intro and Outro by Gary and Thomas
Production Includes:
30 second cuts
Length: ~30 seconds
This video continues to play on the more extreme measures young people must take to get through the barriers to entry in real estate and points to Roots as a market solution.
Talent 1: Scene opens with Talent scrolling on the Dark Web looking at black market kidney prices.
Talent 2: Walks up behind Talent 1 and says “What are looking at”
Talent 1: “Trying to make some money to invest in real estate.”
Narrator: Don't sell your kidneys for a downpayment. Become a roots.house co-investor and make money with fractional real estate investing.
Production Includes:
15 second cut
Vertical version for mobile
Talent
A La Carte Est ~$3.2k
We will develop a set of several static assets to compliment each video concept to be used as social media posts, ads, print media, and website.
Assuming all deliverables are being built simultaneously as a package
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Below are some alternate concepts that did not make the cut either for cost efficiency, practicality, or quality. However if any of these concepts stand out to you let us know and we can discuss developing them further.
Talent 1 walks into a butcher and asks for a few cuts of beef.
Butcher walks into the back and comes back out with a whole live cow and says that will be $10,000
Narrator: you don't have to buy the whole cow to get the beef, go to Roots.house and make money with fractional real estate investing.
Talent 1 and Talent 2 walking out of a coffee shop
Talent 2 says “Been doing intermittent fasting, Ive really embraced minimalism trying to save up to invest in real estate”
Talent 2 “We can go hang at my place”
Both turn the corner and Talent 2 opens the door to a van that they are clearly living out of
Final scene shows them cramped sitting at a table in the van
Narrator: You don't have to be a minimalist to afford real estate, Become a Roots.house co-investor and make money with fractional investing
Talent 1 and Talent 2 are working at a cafe
Talent 1 is looking through homes to invest in and says “I have so much FOMO about this housing boom”
Talent 2 “well get in on it, I did”
Talent 1 “I can't afford a down payment”
Talent 2 “you don't have to with roots.house you can co-invest and make money with fractional investing”
Talent 1 “huh wow”
Narrator: Stop doom scrolling and fight the FOMO with Roots
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