Proposal prepared by
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Proposal prepared by
Objective: Create engaging and narrative-driven social media content that showcases the unique experiences Bear & Crown offers, tailored to an upscale audience.
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Objective: Develop a visually enticing social media cut that convey the upscale and inviting atmosphere of Bear & Crown, encouraging viewers to visit.
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Objective: Create a library of high-quality photos that reflect the refreshed brand identity, suitable for various promotional materials.
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Objective: Create a visually stunning background video for the website’s hero section that encapsulates the essence of the refreshed Bear & Crown brand.
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Bear & Crown
Launch Treatment
Bear & Crown, a new British-style pub in Old Sacramento, seeks to make its entry to the local culinary and nightlife scene with a bang. We will produce a series captivating media assets to authentically capture the pub's unique, traditional British atmosphere, and tell the story of its inception. The campaign will encapsulate the allure of the pub's warm, inviting interiors and the charm of its authentic British flair. Our team will employ creative storytelling and dynamic visual techniques, focusing on the authentic feel of British camaraderie, bringing people together over great food and drinks. These promotional materials will be crafted for wide distribution across multiple channels, including social media, the pub's website, and local press outlets, paving the way for a successful grand opening of Bear & Crown.
Located in the historic Orleans Building in Old Town Sacramento, we’re bringing Britain’s best to California– authentic food, whisky, and beer from our family to yours.
PRODUCTION
Interview Questions
*Meant to serve as a start point*
1. Can you please introduce yourself and share a little about your personal and professional background?
2. Tell us about your relationship with your business partner?
3. How did you both cross paths and decide to collaborate?
4. We'd love to hear about the inception of Bear & Crown. Can you walk us through the journey from the initial idea to this point?
5. The name 'Bear & Crown' certainly has a ring to it. Could you enlighten us on the process of choosing this name and its particular significance?
6. The concept of a British pub is distinctive. What inspired you to adopt this theme and what personal or symbolic significance does it hold for you?
7. Location plays a crucial role in any business, particularly in the hospitality sector. Could you share with us why you chose this specific location in Old Sacramento for Bear & Crown?
8. It's not often smooth sailing when starting a business. Could you share some of the challenges you've faced on this journey to open Bear & Crown, and how you overcame them?
9. Could you paint us a picture of what the Bear & Crown is like?
10. What kind of atmosphere, food, and experiences can people expect when they visit?
11. Beyond traditional British fare, what unique culinary experiences will Bear & Crown offer its patrons?
12. Tell us about the drink menu. Are there any signature cocktails or special brews that visitors should be sure not to miss?
13. How would you describe the interior decor and ambiance of Bear & Crown?
14. How does it reflect the essence of a British pub?
15. What are your hopes and aspirations for Bear & Crown as you prepare for the grand opening?
16. How do you envision Bear & Crown contributing to the local Sacramento community and its dining and pub scene?
17. Finally, what advice do you have for aspiring entrepreneurs looking to venture into the hospitality sector, based on your experiences thus far?
PRODUCTION
Deliverables
Our work leverages video and new media to tell compelling stories and connect people to brands and organizations. Our Mission is to elevate sustainability focused businesses and initiatives in the marketplace.
We are proudly based in Sacramento California but our work takes us all over the world.
Services include: Photography, Video Production, Website Design, Graphic Design, and Brand Strategy and Development.
Our projects range from editorial style storytelling to promotional advertising work to complete branding and design.
We have experience in strategic branding, producing cohesive content, telling engaging stories, and building audiences.