Proposal

Prepared by

The CDFA: Community Voices of RNG

CDFA is at the forefront of California’s continuing transition toward sustainability by supporting a variety of Renewable Natural Gas (RNG) projects across the state. The power of CDFA is that the creation of RNG positively impacts individuals, communities, multiple industries, and the planet as a whole. The local communities that surround these projects (Dairies, WasteWater facilities and Landfill/Green waste recovery centers) benefit. Improved smells, better and more stable employment opportunities and even reduced costs are some of these direct and indirect benefits.

CDFA video series

As RNG facilities are coming online across California we want to ensure community voices are front and center. CDFA has an opportunity to communicate the multiple lesser known yet vital community benefits these projects have to offer. California's carbon zero transition is about more than just technology, it’s also about cleaner air, creating jobs, and lifting up communities.

Series Objectives

  • Put community faces and voices front and center.
  • Highlight how CDFA supports the communities it operates in - interviews in Spanish and English with community members at and around: dairy farms, wastewater and landfill/green waste facilities.
  • Speak with Farmers and community leaders about what they know and hear from neighbors and constituents about the direct and indirect benefits of these RNG projects.
  • High-level overview of the technology (Dairy, Waste Water/Food Waste, Green Waste.
  • Showcase the diversity of partners building California's sustainable future.
  • Build excitement for a brighter future with the “Carbon negative, and very low carbon fuels” enabled by CDFA for CHP, Natural gas displacement for power sources using NG, RNG in vehicles - special highlight on negative carbon emissions.

Community Impact shorts and promo

For our shorts we will follow one community spokesperson per area of focus. Three community impact shorts covering

1) Dairy RNG
2) Wastewater
3) MSW/Food, and Green Waste.

We will hear how each respective project is providing improved air quality, employment opportunities for the community and improving environmental/economic conditions overall, lending credibility to the CDFA's policy direction for the state. Finally we will cut the best of our footage together to build a single narrative highlighting the positive community impact on the state as a result of projects led by the direction of the CDFA. Connecting these projects to better quality of life and economic access for all Californians.

Below we outline some initial concepts and present some example works

Landfill/Food Diversion, And Green Waste

Our video opens with CDFA describing SB 1383 and the fast moving requirements for the state and responsibilities of the state agency. Powerful visuals showcasing the scale of waste. A Food/Green waste expert from companies such as Anaergia chimes in with relevant stats and walks us through how we are creating value out of green waste. We transition to CDFA leadership describing the challenge of sustainably handling water, food and green waste as we get into the solutions related to water/food/green waste diversion we get an overview from experts tackling this challenge.

Our speakers help the audience understand how we are using anaerobic digestion to reduce our GHG emissions and increase waste food diversion rates and produce energy, offsetting hydrocarbons. We close with CDFA leadership charting the waste diversion future for california and a community leader highlighting the economic opportunities and ecological improvement.

Example Work

Dairy renewable natural gas

We begin with a Dairymen giving us an overview of the challenges of sustainable Dairy farming, and how new partnerships and policies are enabling a better future. CDFA leadership speaks about where we are now and what the future of dairy looks like in California. We lend credibility to our policy expert by highlighting cutting edge companies like Aemetis, and CalBio and gaining perspective from Dairymen on their partnerships.

Company representatives gives us an overview of how digestion technology is helping us divert methane and create zero carbon fuels and how they are creating a closed system that handles waste, energy production, and carbon capture simultaneously. We close our video with community leadership speaking about the positive economic and environmental impacts.

Example Work

Wastewater

Our video opens with powerful visuals showcasing the scale of waste. A wastewater expert chimes in with relevant stats and walks us through how we are creating value out of green waste. We transition to a community leader describing the challenge of sustainably handling water, food and green waste as we get into the solutions related to water/food/green waste diversion we get an overview from experts tackling this challenge (organizations such as the VVWRA and Anaergia).

Our speakers help the audience understand how we are using anaerobic digestion to reduce our GHG emissions and reuse waste product to produce energy, offsetting hydrocarbons. We close with CDFA leadership charting the waste diversion future for california and a community leader highlighting the economic opportunities and ecological improvement.

Example Work

CDFA Promo - A Brighter Future

The CDFA promo will be an exciting summary of our
Community Impact videos.

We will cut the best of our footage together to build a narrative
highlighting our current challenges in Dairy farming as well as
agricultural waste diversion. Then bring in our experts,
stakeholders and CDFA leadership to showcase the bright
future ahead as we integrate new technologies and
partnerships to reduce our carbon footprint and produce clean
energy.

We will close with our community leaders restating how
these changes translate to a stronger economy and a healthier
environment for Californians.

Example Work

Green Waste (1 video)

Our video opens with powerful visuals showcasing the scale of green waste. A CDFA expert chimes in with relevant stats and walks us through how we are creating value out of green waste. We hear from a community leader explaining the importance of tackling the green waste challenge in helping California reach its sustainability goals and the benefits to communities. An industry expert walks us through technologies coming online to produce value out of green waste and what the future looks like in a california managing green waste sustainably.

Scene five

Return to interview shot of Robbie as he transitions us to into the next scene explaining that not only is Aemetis creating zero carbon fuels but it is also helping local communities through economic opportunities and and ecological improvement.

Scene six

We hear from our community leader explaining the importance of this partnership for helping California reach its sustainability goals and how Aemetis is providing employment opportunities for the community and improving environmental conditions, lending credibility to Robbies previous statements. Here we use footage of workers at the facility and establishing shots of the central valley.

Interview Questions

Questions will be updated upon feedback and refinement in this document

1
Community Voices
  1. Please introduce yourself
  2. What is the relationship between you and the RNG facility?
  3. How does this project provide value for you and your community?
2
Project Managers
  1. Please introduce yourself
  2. What is the relationship between you and the RNG facility?
  3. How does this project provide value for you and your community?
3
Community Leaders
  1. Please introduce yourself
  2. Whom do you represent? Please describe the social-economic status of the community
  3. Why did you choose to become a leader in the community?
  4. What is the relationship between you and the CDFA supported RNG project?
  5. How does the RNG provide value for the community?
4
CDFA Management
  1. Please introduce yourself
  2. Tell me a bit about the history of RNG project development? What would you say is the mission at CDFA
  3. What are the problems with how we are currently handling waste from agriculture and livestock?
5
Policy Expert/Government Rep
  1. Please introduce yourself
  2. What are some of the challenges related to waste in the production of Agriculture/livestock?
  3. Is diversion of waste for zero-carbon bioenergy production a viable direction for solving these challenges?
  4.  Where do you hope to see Ag and livestock waste diversion going in the future?
6
CDFA Partners
  1. Please introduce yourself
  2. Speaking with Utility Represetatives about the role of RNG for their companies and communities (PGE and SoCal Gas) 

Ribbon Cutting

The ribbon-cutting at Aemetis central valley facility marks an important milestone in California’s zero-carbon future. Our plan for this event is to capture all speeches chronologically from beginning to end (2 angles) with b-roll to be used in the highlights reel. Additionally we will take professional photos and offer the option of setting up a livestream.

Video Objectives

  • Capture B-roll and speeches at the ribbon cutting
  • Create a highlights reel that captures the gravity and excitement of this milestone
  • Highlight the attendance of VIPs at lending credibility to the Aemetis facility opening
  • Cature supporting statements from people of interest marking the gravity of this event

Deliverables

Video Series

All videos will feature original interviews, original b-roll, drone footage, and the incorporation of motion graphics where necessary.

  • Landfill/Food Diversion, And Green Waste Video (~3m)
  • Dairy renewable natural gas video (~3m)
  • Wastewater video (~3m)
  • CDFA Promo - A Brighter Future (~3m)

Social Cuts

We will create shorter social cuts for the purposes of easy sharing on social media and email etc.

  • Landfill/Food Diversion, And Green Waste social cut(~30s)
  • Dairy renewable natural gas social cut(~30s)
  • Wastewater social cut(~30s)
  • CDFA Promo - A Brighter Future social cut(~30s)

Promo Photos

We will have a dedicated photographer on set at all shoot locations to capture a series of photos to match the motif of each of our videos for use on digital promo materials.

  • Photos of the event, event setup, and speakers
  • "Red carpet" style photos of VIP's and people of interest

Estimate

Package 1
$28,980

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Deliverables

  • Landfill/Food Diversion, And Green Waste Video (~3m)
  • Dairy renewable natural gas video (~3m)
  • Event Highlights reel (~1-2m)
  • Social Cut (~30s)
  • Live Stream of event
  • Photos of the event, event setup, and speakers
  • Wastewater video (~3m)
Package 2
$36,340

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SAML + Single Sign-On (SSO)
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Deliverables

  • Landfill/Food Diversion, And Green Waste Video (~3m)
  • Dairy renewable natural gas video (~3m)
  • Wastewater video (~3m)
  • Promo Photos
  • "Red carpet" style photos of VIP's and people of interest
  • CDFA Promo - A Brighter Future (~3m)
Package 3
$44,780

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Get Started
Everything in Personal Plan, plus
SAML + Single Sign-On (SSO)
Admin tools & Sharing permissions
Collaborative Workspace

Deliverables

  • Landfill/Food Diversion, And Green Waste Video (~3m)
  • Dairy renewable natural gas video (~3m)
  • Wastewater video (~3m)
  • CDFA Promo - A Brighter Future (~3m)
  • Landfill/Food Diversion, And Green Waste social cut(~30s)
  • Dairy renewable natural gas social cut(~30s)
  • Wastewater social cut(~30s)
  • CDFA Promo - A Brighter Future social cut(~30s)

Project Total

$27,480

Package 4
$51,980

Collaborate Professionally.

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Get Started
Everything in Personal Plan, plus
SAML + Single Sign-On (SSO)
Admin tools & Sharing permissions
Collaborative Workspace

Deliverables

  • Landfill/Food Diversion, And Green Waste Video (~3m)
  • Dairy renewable natural gas video (~3m)
  • Wastewater video (~3m)
  • CDFA Promo - A Brighter Future (~3m)
  • Landfill/Food Diversion, And Green Waste social cut(~30s)
  • Dairy renewable natural gas social cut(~30s)
  • Wastewater social cut(~30s)
  • CDFA Promo - A Brighter Future social cut(~30s)
  • Promo Photo set for each video
Personal
$0/free

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Get Started
Includes:
Table, list, task, kanban board views
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BETA
TEAM/PROFESSIONAL
$79/month

Collaborate Professionally.

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Get Started
Everything in Personal Plan, plus
SAML + Single Sign-On (SSO)
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