The cryptocurrency market is now worth over 💲3 trillion. As such a large investment space moves into the mainstream, Americans are looking for an easy way to cash in on this wave.
Getting into crypto comes with a steep learning curve for people who don't already have an introduction to the blockchain.
That's where Bits™️ comes in!
As Bits nears its launch we want to build a compelling and relatable content campaign to drive engagement right from the start.
To effectively and sustainably capture the engagement of our target demographic we have broken our proposal into 3 phases:
Defining a cohesive content language that fits organically with Roots culture and mission, then develop media based on our content language carefully crafted to relate to our target demographic.
A rollout strategy for ad buys and influencer promotion/sponsorships
Ongoing asset generation strategy to ensure a refined and consistent product experience
To effectively and sustainably capture the engagement of our target demographic we have broken our proposal into 2 phases. This treatment will focus on concepts for the first phase.
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Defining and develop media that fits organically with Bits value proposition, mission, and our target demographic.
A rollout strategy to drive engagement with social media ad-buys and influencer sponsorships
To effectively and sustainably capture the engagement of our target demographic we have broken our proposal into 3 phases:
Defining a cohesive content language that fits organically with Roots culture and mission, then develop media based on our content language carefully crafted to relate to our target demographic.
A rollout strategy for ad buys and influencer promotion/sponsorships
Ongoing asset generation strategy to ensure a refined and consistent product experience
For this proposal we will outline a conceptual starting point for the first phase: Asset Generation
All deliverables are planned and developed to fit a cohesive motif and story built around our video concepts.
✅ 3 promo videos with shorter cuts of each
✅ Photo set with each video
✅ Set of witty memes for advertising
✅ Set of neutral images for advertising
By project completion we will have a robust set of unique and relatable content to build on for the next phase.
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Video concepts are meant to serve as starting points for ideation. Complete screenplays will be developed during pre-production stage.
Length: ~45 seconds
This ad is designed to highlight steep learning curve and intimidating jargon associated with blockchain technologies. And most importantly present Bits as a solution to those challenges.
Scene opens with middle aged man on his phone using the fake app "cryptolingo"
Middle aged man: With headphones in we see our talent on a fake app called "cryptolingo sounding out words "Dee-Fi", "Car-don-o"
Millenial woman: Our talent taps middle aged man on the shoulder and says "What are you doing?"
Middle aged man: Removes headphones "oh I,m learning to speak Crypto so I can figure out how to invest in the blockchain"
Millenial woman: "You don't need to do that, just use bits." She hands him a phone with the Bits app open "They take out the guesswork for you by making crypto easy to understand, you can even automatically invest your spare change from everyday purchases." "Just sit back and watch your money grow"
Middle aged man: "So I don't need to learn what smart contracts are?"
Millenial woman: She pats him on the head and says "nope" with a smile and walks away.
Voiceover for close: "You don't need to be a blockchain expert to invest in crypto, download Bits and buy Crypto with spare change"
Production Includes:
15 second cut
Vertical version for mobile
Talent
A La Carte Est ~$7.2k
Length: ~1.5 min
Like video #1 this ad builds on the steep learning curve in crypto and highlights the drastic measures people might take to avoid fomo. This time we play on the irony that the blockchain is so new and confusing for adults to understand that your most accessible advisor in crypto might be a kid. Until Bits
Scene opens with an elder millenial grabbing some kombucha from the fridge when they are reminded of an appointment by their apple watch.
Elder Millenial: Our talent looks at their watch with a reminder that reads "meeting with financial advisor in 15min" they shut the refrigerator door "oh shoot". Rushing to grab their coat and keys they yell "honey I got a meeting with the financial advisor I'll be back in a bit"
Talent gets in their car and frantically starts driving to their destination when they get another watch notification, a message from "HODLKING2010" that reads "I'm here where are you". Talent responds "I'm almost there"
We see talent pull up at a park and get out of the car with a notebook in hand and start walking towards the playground.
HODLKING2010: On one of the swings is a kid with a computer in their lap clearly monitoring crypto markets when she says "you're late"
Elder Millenial: "sorry traffic"
HODLKING2010: "you missed the dip again"
Elder Millenial: "are you kidding me I missed it again?!"
HODLKING2010: Holds out her hand to stop him stressing out "its ok I got the inside scoop on some new coins!" "I really think you should invest in Polygon"
Audio fades to the background as they are talking and narrator comes in
Voiceover: "Don't be too intimidated to invest in crypto, let Bits be the experts and put Crypto in layman's terms for you. Download Bits and buy Crypto with spare change"
Production Includes:
45 second cut
Vertical version for mobile
Talent
A La Carte Est ~$10.8k
Length: ~1.5min
Founder walks us through an introduction to Bits, tells us the background story of why Bits was started, and explains how the platform works to help simplify crypto investing for the masses.
Production Includes:
Editorial Style Video
Light infographic and animation overlay work (app assets).
A La Carte Est ~$5.2k
Length: ~1min
This Video is designed to appeal to those who wish to benefit off the real estate boom using Roots fractional investing.
Scene opens with two friends enjoying lunch together outside a cafe
Talent 1: Shown looking through housing listing to find something they can afford (setting a max price in search refinement)
Talent 2: "What are you doing?"
Talent 1: "I'm looking to get into real estate maybe find a fixer upper I can afford."
Talent 2: "I heard prices are really low in Southside park."
Talent 1: “Oh really”
In the final scene we see Talent 1 shaking hands with a Real Estate agent who says "Congratulations on your new home."
Camera tilts up to reveal a completely destroyed house.
Narrator: You don't have to buy the dip to get into real estate. become a roots.house co-investor and make money with fractional investing.
Production Includes:
30 second cut
Vertical version for mobile
Talent
A La Carte Est ~$5.8k
Length: ~30 seconds
This video continues to play on the more extreme measures young people must take to get through the barriers to entry in real estate and points to Roots as a market solution.
Talent 1: Scene opens with Talent scrolling on the Dark Web looking at black market kidney prices.
Talent 2: Walks up behind Talent 1 and says “What are looking at”
Talent 1: “Trying to make some money to invest in real estate.”
Narrator: Don't sell your kidneys for a downpayment. Become a roots.house co-investor and make money with fractional real estate investing.
Production Includes:
15 second cut
Vertical version for mobile
Talent
A La Carte Est ~$3.2k
We will develop a set of several static assets to compliment each video concept to be used as social media posts, ads, print media, and website.
Assuming all deliverables are being built simultaneously as a package
*Prices do not include travel and lodging if necessary*
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